TA.

Frontend Engineering

Next.js development for products that need to ship fast and rank well.

I build product and marketing sites in Next.js where performance and SEO come from the architecture itself — server rendering, static generation and metadata decided upfront, not patched in after launch.

Next.jsReactTypeScriptTailwindVercel

What I build

  • Marketing and product sites built for Core Web Vitals and search visibility from day one
  • App Router migrations and upgrades from legacy Pages Router or non-Next.js codebases
  • Server-rendered dashboards and authenticated application shells
  • Design systems implemented directly in Next.js and Tailwind
  • API routes and server actions integrated into the same codebase as the app

Who it's for

  • Startups launching a new product or marketing site
  • Teams migrating off WordPress, Webflow or a legacy framework
  • Companies where SEO and load performance are business requirements, not nice-to-haves

How I approach it

Architecture first

Rendering strategy (static, server-rendered or hybrid) is chosen per route based on what the page actually needs, before any UI is built.

Performance as a budget

Bundle size, image handling and font loading are treated as constraints from the start, not cleaned up in a later pass.

SEO built in

Metadata, structured data, sitemaps and semantic markup are part of the initial build, matching how this site itself is built.

Handover-ready code

Typed, conventionally structured code that another engineer — or your future team — can pick up without a walkthrough.

Frequently asked

Can you work from an existing design?
Yes. Most engagements start from a Figma design, an existing brand system or a rough reference site rather than a blank page.
Can you migrate my Pages Router app to App Router?
Yes — this is a common engagement. Scope depends on how much of the app depends on Pages Router-specific data fetching.
Do you handle SEO as part of the build?
Yes. Metadata, sitemaps, structured data and Core Web Vitals are part of a Next.js build by default, not a separate add-on.